B2B & eComm conversion developer
Howdy, my name’s Alex 👋
So you’re ready to invest in better… something… Better messaging? Better UX? Better processes? Better tech stack?
If your website drives revenue, what you really want is a CRO developer. Someone who can audit your site, and systematically boost your most valuable metrics by up to 107%. ✅
Luckily, that’s exactly what I do… 🚀
So for hiring managers & CEOs with underperforming websites, keep reading to find out why a one-man CRO team might be just what your company needs…
Some of the cool cats I’ve worked with:
My latest case studies:
How I do things different:
My philosophy & approach to CRO.
My philosophy is simple: less = more. You don't need a 137-point CRO checklist. ❌ You need a lean strategy, fast wins, and someone who knows the difference between “needs testing” and “just fix it.”
Even more so… you need a way to actually build out those winners. Here's how I do things different. ✅
1. Using existing data 📊
Do you really need more tracking tools? Probably not… You need someone who can read simple data and turn it into effective, fast feature ideas.
2. Platform agnostic 🏎️
Shopify, Wordpress, ASP.NET, Next.js – doesn’t matter. I’ve worked in them all, and if switching to “Wix” makes us money, let’s just do it. (I’m no purist)
3. Building a process 📘
It can be simple, but someone needs to run this stuff. Tests + learning don’t just happen. I write SOPs for all my clients, and steal ideas from management consulting.
4. Code + thinking 🏄♂️
I don’t need to hand things off. I can build, test, and ship myself – which means no crossed wires, no waiting games. Best of all: no damn agency billables.
Some of the tools I use:
Me vs. them:
How do I stack up against that other person you’re looking at hiring?
Them
Me (The Conversion Dev) 😇
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Read one Hubspot article, is now a CRO and UX expert on LinkedIn
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Has to follow a best practices “checklist”
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Has 6 years’ experience (updating their company’s Wordpress)
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Has “concepts of a plan” for CRO strategy
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Builds for Awwwards or Dribbble
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Full certification from UXCel, CXL Growth Marketing & Google Suite
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Researches & builds what works for your funnel – industry specific
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30+ clients using Shopify, Webflow, Framer, Next.js & ASP.NET
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Leads CRO strategy and builds reporting system
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Builds for RPV, AOV, and CR
About me / Who am i:
Conversion-focused developer & strategist from London.
Brass tacks: I care, I work fast, and I’m fun to work with…
For 8+ years, I’ve helped eComm, B2B & SaaS brands build faster, smarter, more profitable websites. 🚀 Plus, I get marketing + dev, which means less friction and fewer meetings!
When I’m not building stuff, you can find me hiking marathon training weightlifting playing chess rock climbing in the pub.
My process:
My step-by-step process for increasing website conversions.
I use a lean approach to CRO, avoiding guesswork but still getting fixes live fast (without endless Slack chatter). You get a faster, smarter website and a clear testing strategy for ongoing wins.
My Process:
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STEP 1: Analytics Audit
Conversions = low friction. It’s about what people do/don’t do. By reviewing on-site behaviour, we can spot quick wins and action almost immediately.
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STEP 2: Consolidate Opportunities
Map out all the high-impact changes we can make. Quick wins, UX issues, performance issues, or just confusing copy. (Not everything needs code).
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STEP 3: Tech Stack Assessment
Is your platform helping or holding you back? Do we need to rebuild your theme, or just strip out some bad jQuery?
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STEP 4: Wireframe It Up
I use Figma to map out new page flows, then back all ideas up with data and benchmark examples from direct competitors.
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STEP 5: Develop at Speed
High traffic? Run tests. Lower traffic? Just build it. I ship clean code built for future iteration – so anyone can easily plug in A/B test tools.
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STEP 6: Measure It
If needed, run 2-4 weeks of tests in VWO or Convert.com. Overlapping tests don’t add much noise – better to run 50 and find a winner than 5 without.
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STEP 7: Build Optimisation SOPs
I give you a plan, not dev dependency. Everything I build is designed to scale, so marketing teams can pick up and run their own tests instantly.
Want to see this in action? Book a free 30-minute call with me and let’s talk through how we can increase conversions, leads, or performance within your timeframe and budget.
CRO development tips + insights:
Read some of my latest blog posts on CRO & development.
Get the real scoop. Straight-talking, zero fluff, opinionated. Life’s too short for AI-generated “top 10 ways to…” listicles.
