Alex Grønmark builds systems that make eCommerce smarter, faster, and more profitable.
For 8+ years, I’ve helped eComm & B2B brands pivot for profit: from managing lean CRO programs, to leading UX, to building entire storefronts from the ground up, and even designing content structure for growth.
Currently running CRO and web development across three DTC skincare brands at the UK’s largest aesthetics distributor.
Case Studies
- PROJECT
Grid-based Shopify Page Editor

- +32.4% RPV
Premium Skincare eCommerce

- +108% CVR
Professional CV writing platform

- +29.3% CVR
TripAdvisor-owned B2B SaaS

Writing
Modernising a legacy ASP.NET frontend: what actually happened
How I actually use AI for CRO
8+ years of Conversion Psychology in one article
Granular A/B tests on Shopify with PostHog feature flags
Building a Headless Shopify store with Next.js & DatoCMS
Glue: getting anonymous CDP data back to the browser
Read my growth notes
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